If one of the reasons why the clock hours in the display bottles, referring to the tenth and ten minutes, accompanied by this feeling warm and mysterious, which seems to give him as "Dial smiling."
Despite the nature of the global economy from the volatility of the Swiss franc from power, but the high-end Swiss watch - that depend on exports and the sensitivity of the markets and their volatility - still yield the best ever sales.
The Swiss watch industry has set a record in 2012, where exports amounted to 21.4 billion Swiss francs, achieving superior by 11% from the previous full year's results. But alone, announced "Swoch" group, which does not sell modern quartz watches, but also their international luxury brands such as "Brigitte" and "Blancpain", reported an increase in sales volume by 26% for that year.
This large increase in demand has produced, the establishment of new factories of the components of the watch industry, in addition to the high employment rate in this vital industrial sector.
And Zurich, Basel and Lucerne.
Cool heads
In commenting on this matter, the President of the Union of the Swiss watch industry says: "We have confidence in the evolution of the Swiss watch industry," adds: "We see today's figures exceed those achieved in 2012, but should remain vigilant and alert and not to succumb to euphoria."
And it linked to such euphoria watch industry hectic and far-flung, which saw a decline of a sudden, as a result of the global economic crisis in 2008.
For its part, noted Elizabeth Doerr, outstanding veteran journalist competent in journalism hours, return and events lavish press and activities trips, as well as a number of "luxury watch", which it describes machining time of the "super-size, complexity, and that will not put anyone on the never wrist, which says Only the viewer 'Look at what we can do. "
However, most brands are avoided, hyperbole in favor of strengthening, where al-Qaida has become, tweaking, rather than innovation blatant.
Francois Benahmaaz, CEO of Audemars Piguet AudemarsPiguet for the watch industry, describes this decision Ballowaaa, says: "We want to slow down the machine to be more fusion with our brand all over the planet. Second, when we announce the launch of an hour in the month of April, for example, we want already delivered in April - that year! "
For his part, Patrick Hoffman believes, CEO of the brand luxury Ulysse Nardan Ulysse Nardin for the manufacture of complex mechanical watches, that both the industry and consumers have learned their lesson from the recession. As he told swissinfo.ch: "The era of obsession with the production of the most complicated watch. At the moment, at least it is the most", and adds: "Today, there is more awareness of the brand in the industry, as it became break into the market a product is known does not carry brand, even more difficult. "
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